While at Hearst Magazines, I was responsible for elevating the digital experience for ELLE Magazine to keep pace with an existing luxury audience for print. Creating a flexible design system which appeared bespoke, but was nimble enough to respond to the rapid pace of digital publishing, was a key strategy of the redesign.

Once launched, luxury ad sales and partnerships increased on .com, driving increased revenue and opportunities for the business. The typeface selected for web, was adopted in print, increasing continuity across print and digital audiences.  Finally, the speed and ease at which our team of editors and designers were able to create content improved as a result of education around the new design system.