Elle
I worked closely with the print and web editorial team to create a unified visual language for Elle.com that could elevate both editorial features and SEO-driven content, maintain luxury brand perception, and enable fast publishing at scale. My job was to build systems that worked across this entire content spectrum while carving out a distinctive identity in a crowded space.
The redesign established a flexible editorial system that balanced speed, consistency, and craft. New templates empowered editors to publish across diverse content types—from long-form features to SEO roundups—while maintaining a distinctly Elle look and feel. Typography and layout choices elevated everyday stories into premium experiences, and an inclusive visual language ensured representation that reflected Elle’s evolving audience.
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