Apple

Apple's Values pages had grown disconnected over the years—each team with different patterns, making it difficult for users to see how these commitments worked together. I standardized the Values design system to show these connections, introducing flexible storytelling components and navigation patterns that let teams launch quickly while maintaining cohesion and increasing performance. I also contributed to photo and art direction briefs, special projects and product launches.

Role

Senior Designer

Role

Senior Designer

Role

Senior Designer

Type

Product

Type

Product

Type

Product

Date

2021-2024

Date

2021-2024

Date

2021-2024

Outcome

Unified design language across 6+ values pages

Outcome

Unified design language across 6+ values pages

Outcome

Unified design language across 6+ values pages

Audio Storytelling Component

Video Storytelling Component

Hero Component

Global Router: Privacy

Carousel Component

Accessibility Redesign

The updated values pages created a cohesive system that tells complex stories with clarity, enabling teams to work more efficiently and focus on high-impact work.